ALICE IN THE EVE LOOKBOOK WINTER 2011

So we thought we would pull together a bit of a behind-the-scenes peak at the making of our winter lookbook. Still feeling inspired by the Seventies, we turned to old Woody Allen films, photos from Woodstock, and the recent Chloe and Celine runway shows. We think the final product is both sophisticated and eclectic with a distinct yet understated 'Annie Hall' charm - and we love it! It was all about bright eyes, bouncy hair, longer hemlines, buttoned-up blouses, peter pan collars and sheer fabrics. We gave it all a bit of edge with low drawn felt hats, leather shorts, shearling and fur.

The mood board...


The shoot with the very lovely Bec Parsons...





Stay tuned for the final images... x