Monday, January 31, 2011

ALICE IN THE EVE LOOKBOOK WINTER 2011

So we thought we would pull together a bit of a behind-the-scenes peak at the making of our winter lookbook. Still feeling inspired by the Seventies, we turned to old Woody Allen films, photos from Woodstock, and the recent Chloe and Celine runway shows. We think the final product is both sophisticated and eclectic with a distinct yet understated 'Annie Hall' charm - and we love it! It was all about bright eyes, bouncy hair, longer hemlines, buttoned-up blouses, peter pan collars and sheer fabrics. We gave it all a bit of edge with low drawn felt hats, leather shorts, shearling and fur.

The mood board...


The shoot with the very lovely Bec Parsons...





Stay tuned for the final images... x

Monday, January 24, 2011

THIS IS LIFE





This is what life should be... creating beautiful memories with people you love.

[IMAGES FROM JORDAN FERNEY]

Friday, January 21, 2011

Wednesday, January 19, 2011

THE SWEETEST THING

This is possibly the sweetest garland we have ever seen. Origami heart bunting from Jikits through etsy.com



[http://www.etsy.com/people/jikits]

SUMMER POLAROIDS



[IMAGES FROM JOSEVILLABLOG.COM]

Tuesday, January 11, 2011

A WORLD OF TULLE

Not sure that we will ever lose our fascination with ballerinas...


















I think we made this dress so we could feel a little like ballerinas ourselves... ALICE IN THE EVE Blyton Lace Tutu



[IMAGES: WE HEART IT]